OKC REBRAND Project

A project that allowed the designer to pick any current team, company, or business to research and rebrand the whole company. I chose a NBA team, The Oklahoma City Thunder. With a long Native American history in OKC, I wanted to use the diamond as the main shape due to the diamonds in many Native American quilts. The color scheme also came from the most popular Native American Tribe in Oklahoma the Choctaw Tribe. I then went with a silhouette of the city’s beautiful skyline made out of geometric shapes. Lastly, I made a lightning bolt into the K for OKC to go along with the storm theme of the name thunder.